Experts say the nation’s cultural wave, known as “Hallyu” in Korean, began in the late 1990s, when South Korean soaps started gaining popularity in China and Japan. The rise of the internet spread these exports further. – The New York Times
Experts say the nation’s cultural wave, known as “Hallyu” in Korean, began in the late 1990s, when South Korean soaps started gaining popularity in China and Japan. The rise of the internet spread these exports further. – The New York Times
