Your donors are the force behind your mission. Each gift, no matter the size, represents a belief in the future you are building. But in a world of automated emails and generic letters, how do you ensure your gratitude truly connects? Did you know that 72% of donors say they’re very likely to give after seeing a compelling video that tells a story?
Introducing Mobile Video Acknowledgements from Bloomerang. We’ve built a new way for you to effortlessly spark richer, more meaningful donor connections by sending personalized thank-you videos directly from your mobile device. This feature is designed to make every supporter feel seen, valued, and deeply connected to your cause, turning your expressions of gratitude into your next wave of impact.
Mobile Video Acknowledgements bring your message to life, conveying emotion and sincerity in a way that text alone never can!
Create deeper, more meaningful connections
Imagine a donor receives a donation receipt for a gift they just made. A few moments later, they receive an email with a personal video from you. You greet them by name, thank them for their specific gift, and perhaps even show them exactly how their contribution is making a difference—a new book for the library, a happy animal at the shelter, a smiling face at your community center.
This is the kind of memorable, standout experience that inspires a true sense of shared purpose. With Mobile Video Acknowledgements, you can:
- Record videos up to 90 seconds long: Perfect for a short, heartfelt message.
- Send directly via email: The video lands right in your donor’s inbox, ready to make their day.
- Acknowledge donors from anywhere: See a special donation come in while you’re at an event? Thank them on the spot.
Effortlessly communicate your impact
As a nonprofit professional, your time is your most precious resource. You’re constantly balancing fundraising, program management, and community outreach. We designed Mobile Video Acknowledgements to be as efficient as it is effective.
The entire process happens within the Bloomerang mobile app, built right into the Bloomerang Giving Platform.
- See a donation: When you see a new gift in your activity feed, you’ll have an option to respond.
- Tap to record: Select “+ Video” to open your camera and record your message.
- Personalize and send: Review your video, make any edits to the email, and send it on its way.
That’s it. There’s no need to export lists, switch between apps, or manage complex third-party integrations. If you have Bloomerang’s Journey Automation you can even schedule reminder tasks for your team to create thank-you videos after a donation is made! It’s a seamless part of your workflow, empowering you to create impactful messages that transform every interaction into a meaningful gesture of appreciation.
Inspire lasting donor loyalty
Timely, personal thank-yous are a cornerstone of donor retention. When a supporter feels genuinely appreciated, they are far more likely to give again. In fact, donors are 4x more likely to give to your organization again if you thank them within 48 hours of receiving their gift. Mobile Video Acknowledgements helps you build this cycle of generosity.
Every video you send is automatically logged as an acknowledgement interaction on the constituent’s timeline in Bloomerang. This ensures your team has a complete view of every touchpoint, allowing you to build smarter, more personalized engagement strategies over time to boost your donor retention. You’ll have a clear record of your personal outreach, helping you understand what resonates most with your supporters and keep them coming back to give time and time again.
This feature is included in all Bloomerang Giving Platform bundles, with no limit on the number of videos you can create or send. We want to empower every organization to make personal connection a central part of their fundraising strategy.
Start fostering deeper connections today
Change doesn’t happen by accident. It happens on purpose, fueled by the relationships you build with those who share your vision. Mobile Video Acknowledgements provides a simple yet powerful way to celebrate generosity, deepen those connections, and inspire the kind of loyalty that will accelerate your impact for years to come.
The post Turn gratitude into impact with Mobile Video Acknowledgements appeared first on Bloomerang.
